Trends
Trend research women’s wear
- Trend scouting with store check nationally and internationally,
- analysis of the international women’s wear shows, fashion & lifestyle magazines and the specialist press.
Trend forecast women’s wear
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For many years a regular member of the VDMD’s Trend Research Team.
Own, early trend statement for women’s wear:
- Styling
- Silhouettes
- Colours
- Topics
- Qualities (fabrics, leather, ...)
- Details
Trend presentations
- On behalf of the VDMD at trade shows, fashion schools and at universities.
- On behalf of customers
“The key is not to predict the future,
but to be prepared for it.”
(Perikles)