Fashion
Signature
Contemporary fashion for
trend-conscious,
feminine and
sporty women.
The requirements are high:
Trendy and suitable for everyday life
at the same time.
This means that the collection
should provide appropriate apparel for many situations,
be combinable
and trigger a purchase impulse at the point of
sale.
Fit,
wear qualities,
fashionable and pragmatic aspects
as well as the common size range up to
plus sizes
are relevant.
·
Conceptualisation
Development of coordinated collections and programmes according to:
Topics
Colours
Qualities
Styling
Delivery dates
Points of Sale
Concepts and realisation of
sublines for
specific market segments
lifestyle accessories,
including licences
Services
As a comprehensive package or individual service
- Global research at all relevant fashion and fabric & accessories trade shows
- Analysis of the market at POS
- Focus on the target group
- Visualisation through promotional story boards balancing modernity + POS success
- Design, sketches, technical drawings
- Development of art works
- Team networking and briefing of the interfaces
- Development & introduction of collections or product lines
- Job schedules for seasonal and annual planning and implementation
- Supplier management
- Evaluation of the prototypes and initial samples
- Consulting, collection revision . . . and much more
- Calculation preparation
“I'm as proud of what we don't do
as I am of what we do.”
(Steve Jobs)