Fashion


Signature

 

Contemporary fashion for

trend-conscious,

feminine and

sporty women.

The requirements are high:

Trendy and suitable for everyday life

at the same time.


This means that the collection should provide appropriate apparel for many situations,

be combinable

and trigger a purchase impulse at the point of sale.

 Fit,

 wear qualities,

 fashionable and pragmatic aspects

 as well as the common size range up to

 plus sizes

are relevant.

·     

 

Conceptualisation

 

Development of coordinated collections and programmes according to:

Topics

Colours

Qualities

Styling

Delivery dates

Points of Sale


Concepts and realisation of sublines for

specific market segments

lifestyle accessories,

including licences

Services

As a comprehensive package or individual service

  • Global research at all relevant fashion and fabric & accessories trade shows
  • Analysis of the market at POS
  • Focus on the target group
  • Visualisation through promotional story boards balancing modernity + POS success
  • Design, sketches, technical drawings
  • Development of art works
  • Team networking and briefing of the interfaces
  • Development & introduction of collections or product lines
  • Job schedules for seasonal and annual planning and implementation
  • Supplier management
  • Evaluation of the prototypes and initial samples
  • Consulting, collection revision . . . and much more
  • Calculation preparation

 



 

I'm as proud of what we don't do  

as I am of what we do.

(Steve Jobs)