Contemporary fashion for
trend-conscious,
feminine and
sporty women.
The requirements are high:
Trendy and suitable for everyday life
at the same time.
This means that the collection
should provide appropriate apparel for many situations,
be combinable
and trigger a purchase impulse at the point of
sale.
Fit,
wear qualities,
fashionable and pragmatic aspects
as well as the common size range up to
plus sizes
are relevant.
·
Development of coordinated collections and programmes according to:
Topics
Colours
Qualities
Styling
Delivery dates
Points of Sale
Concepts and realisation of
sublines for
specific market segments
lifestyle accessories,
including licences
As a comprehensive package or individual service
“I'm as proud of what we don't do
as I am of what we do.”
(Steve Jobs)